Marketing Budget Plan
Last updated: 1/12/2006 Jan Personnel Salaries, wages Benefits Payroll taxes Commissions and bonuses Personnel Total Market Research Primary research Secondary research Library management Market Research Total Marketing Communications Branding Advertising Web sites Direct marketing Internet marketing Collateral Press relations Public relations Analyst relations Events Marketing Communications Total Channels Channel communications and training Channel promotions and incentives Channel commissions/bonuses Channels Total Customer Acquisition & Retention (CAR) Lead generation Customer loyalty CAR Total Other Postage Telephone Travel Computers and office equipment Other Total Total Marketing Budget Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
120,000 1,100 1,000 200 $122,300
120,000 1,300 1,100 200 $122,600
120,000 1,200 1,000 100 $122,300
120,000 1,800 1,200 200 $123,200
120,000 1,200 1,000 500 $122,700
120,000 1,500 1,200 200 $122,900
120,000 1,200 1,100 100 $122,400
120,000 1,200 1,100 200 $122,500
120,000 1,600 1,200 500 $123,300
120,000 1,200 1,100 100 $122,400
120,000 1,500 1,100 200 $122,800
130,000 1,200 1,000 500 $132,700
$1,450,000 16,000 13,100 100 $1,482,100
1,500 1,200 900 $3,600
1,400 1,200 900 $3,500
1,200 1,200 900 $3,300
1,200 900 $2,100
1,500 1,200 900 $3,600
1,700 1,200 800 $3,700
1,300 1,200 900 $3,400
1,200 1,200 800 $3,200
1,500 1,200 900 $3,600
1,700 1,200 900 $3,800
1,200 800 $2,000
1,400 1,200 $2,600
$16,800 12,000 9,600 $38,400
900 800 1,500 1,200 900 1,400 1,200 900 1,200 1,200 900
1,500 1,200 900
1,400 1,200 900
1,200 1,200 900
1,200 500 $1,300 $900 $1,200
$3,600
$3,500
$3,300
$0
$0
$3,600
$3,500
$3,300
$0
$0 4,100 4,500 3,500 0 4,100 3,600 3,900 500 0 $24,200
800 1,000 110 $1,910
500 1,200 700 $2,400
200 1,200 300 $1,700
200 1,200 100 $1,500
500 1,200 200 $1,900
500 1,200 200 $1,900
300 1,200 100 $1,600
1,200 1,500 400 $3,100
500 1,200 100 $1,800
1,200 1,300 300 $2,800
300 1,200 200 $1,700
500 1,200 200 $1,900
$6,700 14,600 2,910 $24,210
1,200 1,200 $1,200 $1,200
1,200 $1,200
1,200 $1,200
1,200 $1,200 1,200 $1,200 1,200 $1,200
1,200 $1,200 1,200 $1,200
1,200 $1,200 1,200 $1,200
1,200 $1,200
$8,400 6,000 $14,400
110 500 1,200 1,200 $3,010 $133,320
120 600 1,800 1,500 $4,020 $134,620
150 120 1,500 1,600 $3,370 $133,070
180 150 1,200 1,100 $2,630 $134,230
120 600 1,100 1,200 $3,020 $135,920
110 120 1,200 1,000 $2,430 $135,430
120 300 1,150 1,300 $2,870 $131,470
150 150 1,520 1,500 $3,320 $133,320
150 200 1,200 1,200 $2,750 $136,250
120 100 1,300 1,300 $2,820 $136,520
150 100 1,200 1,100 $2,550 $133,550
100 120 1,200 1,500 $2,920 $141,320
$1,580 3,060 15,570 15,500 $35,710 $1,619,020
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